Oak Theory

May 2021 — present | New York City, USA

Company Overview

Oak Theory is a WOC & BIPOC founded and lead creative studio, working in the B2B space. It was founded to shift the narrative through design by centering diverse perspectives in digital design. Oak Theory serves as the relatable alternative to help brands bring their creative visions to life in an authentic way.

My role: Social Media Manager
Key Responsibilities: Content Strategy & Planning, Content Development, Stakeholder Relationship Management

The Problem

Oak Theory lacked a clear and predictable social media strategy that would be cohesive across platforms. The founders were also looking to establish a streamlined process that would reduce hands-on time and overall involvement from the senior team.

The Solution

Conducted content exploration workshops for the leadership team to help rethink their existing social media strategy. Based on that data, I developed and implemented a forward-looking social media calendar that makes posting a more predictable and strategic priority for Oak Theory while sourcing meaningful content.